Pattern/verticalization

Verticalization

Going deep in a niche instead of broad.

3 insights tagged with this pattern

The Three Supply Strategies Every Marketplace Has to Choose Between

Comprehensive, exclusive, or curated — the supply strategy you pick determines your growth model, your competitive moat, and whether you can actually own demand. Most founders never explicitly make this choice.

Mar 2025·7 min read

#Supply Acquisition #Liquidity

Marketplace Strategy

Why Vertical Marketplaces Keep Winning (And What Founders Miss)

A growing number of niche marketplaces are outperforming horizontal platforms. The reason is not what most founders think.

Mar 2025·5 min read

#Verticalization #Supply Acquisition

Marketplace Strategy

How Chowbus Built Half Its Supply Exclusively by Going Narrow First

The founder of Chowbus started by convincing one restaurant owner with a handmade order operation. Today half their restaurant partners are exclusive. The strategy was never about scale — it was about depth.

Mar 2025·5 min read

#Cold Start #Supply Acquisition