Category
Getting your first supply, solving cold start, and driving transactions.
3 insights
This article addresses the chicken-and-egg problem every marketplace founder faces at launch: which side do you build first? The argument is clear — start with supply. Providers have stronger financial incentives to join early, and an empty marketplace immediately destroys buyer
Stripe published a guide aimed at SaaS platforms on how to monetize embedded payments — not just use them for transactions. The guide outlines five distinct pricing strategies, from transaction markups to feature-gating, and points to real examples like Shopify, DocuSign, and Sty
NFX General Partner James Currier published a tactical framework outlining 24 strategies specific to building B2B marketplaces. The piece argues that B2B marketplaces failed in the early 2000s due to immature infrastructure, low internet penetration, and founder unwillingness to