Behavioral patterns that bring users back.
18 insights tagged with this pattern
Daydream, an AI-powered fashion discovery app with 1.5 million users and 3 million products from 325+ retailers, launched two features built on Apple's iOS 27 tools. The first lets users upload any outfit photo from their camera roll and receive shoppable matches broken down by i
This article breaks down the 'Adoption' phase of the A-CAR framework (Attract, Convert, Adopt, Retain) for marketplace founders. It argues that most early-stage marketplaces over-invest in acquisition and under-invest in keeping users active. Using a fictional auto-detailing mark
The article challenges the standard MVP (Minimum Viable Product) framework and argues it sets the wrong foundation for product development. It introduces the MLP (Minimum Lovable Product) as a superior alternative — one built around deeply understanding user pain points rather th
Every marketplace launch ships with bugs. What separates successful founders is how they set expectations and respond before problems erode trust.
Nike, Patagonia, and Levi's are ditching pure DTC for social marketplace models — here's what that signals for founders building marketplaces today.
Your personality shapes every strategic decision you make — understanding your founder type helps you double down on strengths and hire around your blind spots.
Awe-inspiring moments in your marketplace drive word-of-mouth, deepen loyalty, and create the emotional stickiness that paid acquisition can't buy.
NFX partner James Currier coached Recess founder Jack Shannon on how to evolve from a two-sided sponsorship marketplace into a software-mediated market network. The conversation centered on three concrete problems: how to structure take rates to incentivize supply without destroy
Stripe published a guide aimed at SaaS platforms on how to monetize embedded payments — not just use them for transactions. The guide outlines five distinct pricing strategies, from transaction markups to feature-gating, and points to real examples like Shopify, DocuSign, and Sty
Lenny Rachitsky surveyed two dozen top-tier investors to establish what 'good' and 'great' growth rates look like at each stage of a business. The consensus: early MoM percentages are largely meaningless at small scale. For B2B, the real benchmark is time-to-$1M ARR after launch
a16z partner Olivia Moore published an updated thesis on AI and marketplaces, walking back her 2023 prediction that AI would create entirely new marketplace categories. Instead, the evidence shows AI is reviving previously failed marketplace models — specifically those that colla
Lenny Rachitsky published part five of his consumer startup series, focused entirely on retention and product-market fit (PMF). Drawing on interviews with founders from Dropbox, Instacart, Uber, Grubhub, and others, the piece argues that PMF is not a binary milestone but a spectr
Product analyst Olga Berezovsky published a detailed breakdown of how to measure cohort retention accurately. The piece covers how to define 'active,' how to segment users from customers, which retention method to use (X-day vs. unbounded), and how to visualize results. The core
Lenny Rachitsky and Casey Winters (former growth leads at Pinterest, Grubhub, and Eventbrite) surveyed 20 experienced growth practitioners to establish concrete retention benchmarks across business types. They segmented both user retention (6-month) and net revenue retention (12-
NFX General Partner Pete Flint argues that the next major wave of marketplace value creation will come from embedding financial services — insurance, financing, and banking — directly into the platform. He traces a consistent evolutionary pattern across real estate, hospitality,
NFX General Partner Pete Flint, co-founder of Trulia, published a framework for founders navigating the tension between growth and profitability during periods of market stress. Drawing on his experience through the 2001 and 2008 downturns, Flint argues that the blitzscaling era
Dan Hockenmaier, Head of Strategy and Analytics at Faire and former Director of Growth at Thumbtack, was interviewed on Lenny's Podcast about marketplace growth strategy and growth modeling. He covered how to build a growth model from scratch, why retention is more important than
Andreessen Horowitz partners Jeff Jordan, Li Jin, D'Arcy Coolican, and Andrew Chen published a framework of 13 metrics specific to marketplace businesses. The piece distinguishes marketplace measurement from general startup metrics, arguing that standard SaaS or e-commerce benchm