The ratio of successful transactions to total attempts.
4 insights tagged with this pattern
Airbnb announced new investments in AI to improve search, personalization, and customer experience. Most founders see this as a product upgrade. It is actually a liquidity play.
Comprehensive, exclusive, or curated — the supply strategy you pick determines your growth model, your competitive moat, and whether you can actually own demand. Most founders never explicitly make this choice.
Many early-stage marketplaces fail to reach meaningful traction despite having both supply and demand. Liquidity — not user count — is the real problem.
Most marketplace founders benchmark against Airbnb or Uber. But over 75% of successful marketplaces have low transaction frequency and modest order values. The model you choose changes everything about how you grow.