Marketplace Strategy
Why Vertical Marketplaces Keep Winning (And What Founders Miss)
A growing number of niche marketplaces are outperforming horizontal platforms. The reason is not what most founders think.
·5 min read
Pattern/cold-start
Cold Start
Solving the chicken-and-egg problem at launch.
3 insights tagged with this pattern
Marketplace Strategy
How Chowbus Built Half Its Supply Exclusively by Going Narrow First
The founder of Chowbus started by convincing one restaurant owner with a handmade order operation. Today half their restaurant partners are exclusive. The strategy was never about scale — it was about depth.
·5 min read
Liquidity & Supply
Why Most Marketplaces Struggle With Liquidity (And How to Fix It Early)
Many early-stage marketplaces fail to reach meaningful traction despite having both supply and demand. Liquidity — not user count — is the real problem.
·5 min read